Tesla’s chief designer says third-gen car design could be more expressive & couture

Tesla is going Couture? I love Tesla’s slick design, but hope this vehicle can live up to it’s top rating.


The design of Tesla’s Model S is about as clean and refined as it gets. During an interview with me yesterday at our Roadmap conference, Tesla’s Chief Designer Franz von Holzhausen described the Model S design as lean and athletic and said it has a sort of classic “ready to wear” element. In contrast von Holzhausen said Tesla’s third-generation car — which will start to get designed next year — has the opportunity to be “more expressive,” and “couture” in its look.

If you’re not familiar with the fashion terms, ready-to-wear describes the clothing that most people buy from stores — they’re made in standard sizes at a factory, and usually they’re designed to be pretty palatable to a mainstream audience. Couture is a term that describes more high end fashion that’s made to measure and is often times associated with riskier, more provocative fashion.

Tesla Model S

So basically Tesla’s third-gen…

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